Apple’s Perspective Illusion Video

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Just recently OK Go launched “The Writing’s on the Wall,” an incredible anamorphic-art music video which was seen by 10 million viewers. And now Apple has realized perspective illusion is cool and has also done something similar within large white rooms, just more minimalistic, polished, calmer. Maybe they should have done it outdoors or someplace else to receive originality points. Nonetheless, the video is still a remarkable creation—each anamorphic message beautifully comes into focus as the camera moves and positions at a certain angle. It takes a lot of planning and hard work to make something like this.

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Film stills © Apple

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Adriana de Barros

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Adriana is the Webby Award–winning designer, editor of Scene360 magazine and author of "Tat'oo" book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated her time to documenting the lives and work of tattooists. Published also on Inked, Skin Deep, Tattoo Life and more. Follow the author @ Instagram and view more articles.