You may remember the funny and explosive “Water Wigs” series that went viral in 2012. It was shot by American photographer Tim Tadder who is an expert in advertising campaigns and has finished a new one inspired by the double-exposure technique used in True Detective’s title sequence and elsewhere. We see portraits of Major League Soccer players like Kyle Beckerman and Robbie Rogers with superimposed images of the warm-filled land of Brazil (flashback: 2014 FIFA World Cup)—all of it in sync with the tropical branding of campaign sponsor Capri Sun.
Images © Tim Tadder. Via Behance