He is called Jay Freestyle and the last part of his name is actually what he does frequently: he improvises tattoo designs during his session with his client. Not all artists can do that, but this South African living in Amsterdam is all about learning on his own and thinking outside of the box. His spontaneous creative process leaves clients in suspense, and then in awe with the cool tattoos he comes up with. Freestyle also enjoys traditional painting, and his skills in this medium have definitely influenced the aesthetic of his work.
Images © Jay Freestyle