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Secret Sidewalk Tattoos History and 20th Anniversary

Grand opening of Secret Sidewalk Tattoos new, second shop in tracy, california

Eddy Reyes Sr was born in 1975 in Pajacuran, Mexico, and immigrated to the Bay Area of northern California, USA, at two years old. He began tattooing at 13 with a handcrafted machine and became a professional in 1995. He planned to utilize tattoos to depict the Bay Area by fusing what he saw on the streets (Cholos and lowriders) with his Mexican heritage (Mayan and Aztec imagery, religious icons of the Virgin of Guadalupe and the Sacred Heart of Jesus). All done in the West Coast black-and-grey realistic style. The Chicano subculture captivated the world’s attention, from art to fashion, which is why Reyes Sr was asked to design for skateboard and apparel companies and attend renowned conventions.

In 2002, Reyes Sr was one of the first to open a Mexican-owned tattoo studio, Secret Sidewalk Tattoos, in Hayward, California. After nine years in that location, Reyes Sr relocated to Tracy (about a 50-minute drive away) to raise his children in a quieter neighborhood. Eddy Reyes Jr and Fabian Reyes, his sons, learned the tattooing technique from their father. They now work full-time at Secret Sidewalk Tattoos alongside the Reyes sisters and tattooist Marcos Adame (also taught by Reyes Sr). It is a thriving family business that promotes the splendor of its culture.

The Reyes family celebrated the grand opening of the second shop in a renovated early 20th-century bungalow in Tracy on October 8, 2022. Junko “Junii” Shimada, Dr Lakra, Carlos Rojas, Eiland Hogan, Jojo Ackermann, Daat Kraus, and many others participated in an art exhibition at Secret Sidewalk Tattoos. An open house in their beautiful outdoor area featured Mexican street food, live music, and tattoo guests such as Antonio Tatucoatl, Lucky Bastard, and Kiki Platas.

GTC tattooer Antonio Tatucoatl using his machine at Secret Sidewalk Tattoos
Black-and-grey renowned tattooer Antonio Tatucoatl
Spectators at the art show at secret sidewalk tattoos
Artwork of Eiland Hogan at Secret Sidewalk Tattoos grand opening
A vintage bungalow renovated for the second shop of secret sidewalk tattoos in tracy, california
Tattoo legend Eddy Reyes Sr and Santa Rosa expo organizer Daat Kraus
Secret Sidewalk tattoos car ornament
the back of the new studio, a nice outdoor patio
ladies, staff of sidewalk street tattoos in tracy, california
classic car show in front of secret sidewalk tattoos
Photos © The Tattoo Journalist; Scene360