Honda’s Magic Show!

Motorcycle, Honda Hands

Filmmakers Smith & Foulkes and Nexus Productions were commissioned by W+K to make an animated film including Honda’s automotive inventions, as well as the humanoid robot ASIMO. These manufactured products are displayed in miniature versions, and their parts are switched around like Transformers toys by the hands of an engineer.

Credits:
Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Directors: Tony Davidson, Kim Papworth
Creatives: Chris Lapham, Aaron McGurk
Producer: James Guy

Client services: Laura McGauran, Paulo Salomao
Production Company: Nexus
Directors: Smith & Foulkes
Executive Creative Director: Chris O Reilly
Producer: Tracey Cooper
Production Assistant: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editors: Paul Hardcastle and David Slade
VFX Company: Nexus Productions and Analog

Honda Hands
Adriana de Barros

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Adriana is the Webby-winning designer and editor-in-chief of Scene360 magazine. She's created successful projects over the course of 20 years in the fields of art, design, fashion and web. Currently dividing her time between Lisbon and San Francisco. Follow the author @ Instagram , Twitter, Facebook and view more articles.

August 17, 2013 Animation Automobiles Video