A Bike Ride in the City

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French studio Fortiche directs an illustrative ad campaign for Hutchinson‘s “Serenity” bike tires. The visual style in duo-tone is really pleasant to view.

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Tatoo book
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Film stills © Fortiche
Adriana de Barros

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Adriana is the Webby Award–winning designer, editor of Scene360 magazine and author of "Tat'oo" book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated her time to documenting the lives and work of tattooists. Published also on Inked, Skin Deep, Tattoo Life and more. Follow the author @ Instagram and view more articles.