A Bike Ride in the City

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French studio Fortiche directs an illustrative ad campaign for Hutchinson‘s “Serenity” bike tires. The visual style in duo-tone is really pleasant to view.

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Film stills © Fortiche
Adriana de Barros

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Adriana is the Webby-winning designer and editor-in-chief of Scene360 magazine. She's created successful projects over the course of 20 years in the fields of art, design, fashion and web. Currently dividing her time between Lisbon and San Francisco. Follow the author @ Instagram Facebook and view more articles.