This is an SOS

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“SOS: Save Our Supplies” is a video for DOC2DOCK, “a non-profit organization that saves usable medical supplies from being discarded in the U.S. and sends them to hospitals in the developing world.” [1] The clip’s message is transmitted in an entertaining and clear method through lettering on boxes.

Client: Doc to Dock
Production Company: Shilo
Directors: Cassidy Gearhart and Julian King
Box Art Direction and Design: Michael Cina
Executive Producer: Tracy Chandler
Producer: Jeremy Yaches
Director of Photography: Tristan Sheridan
Production Designer: Jeff Everett
Art Director: Keith Evans
AD: Matthew Vose Campbelll
Editors: Julian King and Cassidy Gearhart
Color Correction: Julian King
Location Scout: Steve Grivno
Production Supervisor: Christina D. King
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Music: Zoe Keating “Optimist”
Sound Design/Mix: Mike Secher, Soundtrack
Advertising Agency: Modernista
Executive Creative Director: Gary Koepke
Creative Director: Will Uronis
Creative Director: Davi Liu
Copywriter: Lorelei Bandrovschi
Director of Production: Liz Shook
sos_video_01 sos_video_03 sos_video_02
1. "SOS: Save Our Supplies,", retrieved on May 19, 2011.

Film stills © DOC2DOCK

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Adriana de Barros

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Adriana is the Webby Award-winning designer, editor of Scene360 magazine, and author of "Tat'oo" book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated her time to documenting tattooists' lives and work and publishing on Inked, Skin Deep, Tattoo Life, and more. Follow the author @ Instagram and view more articles.