Ready, Aim…Fire!

Ariyawat Juntaratip ad gun black
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Advertising is an arena where designers and art directors can have a lot of fun. With the advancements of digital technology it is possible to create all manner of extraordinary imagery for a variety of products and clients. Creative director Ariyawat Juntaratip and his team have created a visually groundbreaking anti-drink drive campaign at Leo Burnett. It is clever and really makes you think. Always the sign of a strong ad.

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Ariyawat Juntaratip Ariyawat Juntaratip black ad bullet drink
Artwork © Ariyawat Juntaratip

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Christopher Smail

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Christopher is based in the UK, the former assistant editor of Scene360 magazine. Follow the author @ and view more articles.