Just Imagine a Pizza Box That Turns into a Film Projector

pizza box projection for movies
Scene360 Merch Shop

This is one of the coolest things I’ve seen in a while for packaging design and brand advertising. Chief Commercial Officer Reed Collins has led a creative team of 11 people to envision something unique for Hong Kong’s Pizza Hut: a pizza box that can MacGyver its way into becoming a projector. It is that simple, and regardless if you have a cinema setup at home with TV, Netflix, DVD or Blu-ray, it is still fun to order a pizza and turn the cardboard box into something more.

projection box with cool black and red illustrations box 2 pizza hut
Scene360 Shop
Scene360 Merch
pizza box film projector with light clown pizza box cool illustrations on pizza hut box pizza hut poster campaign
All images and video © Ogilvy & Mather Group HK and Pizza Hut

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Adriana (aka The Tattoo Journalist) is a Webby Award-winning designer, editor of Scene360, and author of this book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated much time to documenting tattooists' lives and work. She also contributes to Tattoo Kulture, Inked, TattooLife, and other publications. Follow the author @ Instagram and view more articles.