Just Imagine a Pizza Box That Turns into a Film Projector

pizza box projection for movies
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This is one of the coolest things I’ve seen in a while for packaging design and brand advertising. Chief Commercial Officer Reed Collins has led a creative team of 11 people to envision something unique for Hong Kong’s Pizza Hut: a pizza box that can MacGyver its way into becoming a projector. It is that simple, and regardless if you have a cinema setup at home with TV, Netflix, DVD or Blu-ray, it is still fun to order a pizza and turn the cardboard box into something more.

projection box with cool black and red illustrations box 2 pizza hut
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Tatoo book
pizza box film projector with light clown pizza box cool illustrations on pizza hut box pizza hut poster campaign
All images and video © Ogilvy & Mather Group HK and Pizza Hut
Adriana de Barros

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Adriana is the Webby Award-winning designer, editor of Scene360 magazine, and author of "Tat'oo" book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated her time to documenting tattooists' lives and work and publishing on Inked, Skin Deep, Tattoo Life, and more. Follow the author @ Instagram and view more articles.