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Advertising Design Product Product Design

Just Imagine a Pizza Box That Turns into a Film Projector

pizza box projection for movies

This is one of the coolest things I’ve seen in a while for packaging design and brand advertising. Chief Commercial Officer Reed Collins has led a creative team of 11 people to envision something unique for Hong Kong’s Pizza Hut: a pizza box that can MacGyver its way into becoming a projector. It is that simple, and regardless if you have a cinema setup at home with TV, Netflix, DVD or Blu-ray, it is still fun to order a pizza and turn the cardboard box into something more.

projection box with cool black and red illustrations

box 2 pizza hut

pizza box film projector with light

clown pizza box

cool illustrations on pizza hut box

pizza hut poster campaign

All images and video © Ogilvy & Mather Group HK and Pizza Hut