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Design Food & Drinks Posters

DuPont Shows Us Mysterious Doorways Into Foods

castle gate inside loaf of bread, dupont

A castle made of whole-grain bread, a circus tent in dim-sum flavor… a visually playful print campaign by Ogilvy & Mather New York and production studio Ars Thanea for DuPont Nutrition & Health, which highlights ingredients (and more) that go inside various foods. “It’s not just the physical ingredients that make food taste better and last longer, it’s the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers.” [1]

railroad inside chocolate bar, from series it's what's inside, dupont

chocolate bar, dupont

dim sum circus tent, from series it's what's inside, dupont

house made out of roasted chicken,from series it's what's inside, dupont

castle gate inside bread loaf, from series it's what's inside, dupont

roasted pork house, from series it's what's inside, dupont

cheese porthole,from series it's what's inside, dupont

1. "DuPont: It's What's Inside." Ars Thanea. Retrieved on April 22, 2015.

All images courtesy and © Ars Thanea.