It took eight months to redesign and develop our new website. Much planning went into the navigation, which would be the biggest change to the layout.
We wanted to make the website photographic and transparent looking, without a navigation section at top that divides itself from the main content. Some of the inspirations were based on print magazine layouts. For example the logo of a print magazine is displayed on the cover and not on every single page, and we thought that this could be possible to do online without losing the identity of the website. We also influenced on the future of computer technology, how we are more connected to computer screens/technological devices, and each photo thumbnail on Illusion website represents the various screens (and info) presented to users.
One of the hardest parts was defining which icons to use for the navigation, resuming to 4 or 5 icons that would be the full navigation of site. If to proceed with an extreme change with just one icon button, or if to make a gradual transition to having a few buttons and with time maybe reduce the number depending on the tendency of the Internet. We choose the latter. Sometimes reaching too far in terms of innovation may lead to abstract and confusing results for users. Our goal has been to make the right site for the right moment in time, one that is easy to use and aesthetically pleasing.
We were recently informed that Illusion has been nominated for Best Magazine at the Pixel Awards. We are thrilled with the news, and we would like to ask for your support by voting for us.
Credits:
Designer and Project Manager: Adriana de Barros
HTML5 and CSS3 Programmer: Vasiliy S.
All website and logo designs © Scene 360.