As you know, companies invest a lot of money on advertising campaigns in attempt to stand out from the crowd and persuade consumers to buy more. There are also print ads that serve to raise awareness about environmental issues like the WWF poster with an elephant disintegrating into sand, which means desertification has continued to destroy six thousand species every year. It isn’t easy to make people look at an advert pasted on a billboard or a bus stop shelter, but creative directors try to find clever and original ideas to capture the public’s interest. Sometimes they get cool ideas from the simplest things found at home, from fruit lying on a kitchen counter to just daydreaming in the office.

Top “Bench Fix Hairstyling Products: Gecko,” by advertising agency TBWA\Santiago Mangada Puno (Philippines). Creative Directors: Melvin Mangada and Marci Reyes.

“WWF Desertification: Elephant” by Contrapunto Barcelona (Spain). Chief creative officers: Carlos Jorge and Felix Del Valle.

“Colgate Dental Floss: Kiwi” by Cerebro Y&R (Panama). Creative Director: Jorge Heilbron.

“Kielo travel agency: Pool” by New Moment New Ideas Company Y&R (Serbia). Creative Director: Svetlana Copic.

“Staedtler: Architecture” by Leo Burnett (China). Executive creative director: Connie Lo.

“Braun Cruzer: Super Beards Batman” by BBDO Proximity (Germany). Executive creative director: Michael Funk.

“Strange Adventures Comic Book Shops: Superman” by Impact (Canada). Creative director: Eric Miller.

“McDonald’s: Re-opening” by DDB (Denmark). Creative director: Poul Mikkelsen.

“Maxam: Civilization, Egypt” by JWT (China). Creative Directors: Yang Yeo, Elvis Chau and Hattie Cheng.

“Canon PowerShoot S90” by Giovanni+Draft FCB (Brazil). Creative directors: Adilson Xavier, Ricardo John and Benjamin Yung Jr.

Images © respective brands, advertising agencies and design studios