From Paper to Digital Books

Every book is a tragedy for trees. Read ebooks. 2
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These posters are part of an advertising campaign for iReader, which relates to “Every book is a tragedy for trees. Read ebooks.” The images were published on LED billboards and digital media, but never shown for printed media.

Credits:
Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013
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Tatoo book

Every book is a tragedy for trees. Read ebooks. 6
Every book is a tragedy for trees. Read ebooks. 7

Every book is a tragedy for trees. Read ebooks. 5 Every book is a tragedy for trees. Read ebooks. Every book is a tragedy for trees. Read ebooks. 4
Images ©  BBH, Shanghai

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Adriana de Barros

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Adriana is the Webby Award–winning designer, editor of Scene360 magazine and author of "Tat'oo" book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated her time to documenting the lives and work of tattooists. Published also on Inked, Skin Deep, Tattoo Life and more. Follow the author @ Instagram and view more articles.

August 5, 2013 Design Paper Art Posters