From Paper to Digital Books

Every book is a tragedy for trees. Read ebooks. 2

These posters are part of an advertising campaign for iReader, which relates to “Every book is a tragedy for trees. Read ebooks.” The images were published on LED billboards and digital media, but never shown for printed media.

Credits:
Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013

Every book is a tragedy for trees. Read ebooks. 6
Every book is a tragedy for trees. Read ebooks. 7

Every book is a tragedy for trees. Read ebooks. 5 Every book is a tragedy for trees. Read ebooks. Every book is a tragedy for trees. Read ebooks. 4
Images ©  BBH, Shanghai

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Adriana de Barros

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Adriana is the Webby-winning designer and editor-in-chief of Scene360 magazine. She's created successful projects over the course of 20 years in the fields of art, design, fashion and web. Currently dividing her time between Lisbon and San Francisco. Follow the author @ Instagram Facebook and view more articles.

August 5, 2013 Design Paper Art Posters