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Design Paper Art Posters

From Paper to Digital Books

Every book is a tragedy for trees. Read ebooks. 2

These posters are part of an advertising campaign for iReader, which relates to “Every book is a tragedy for trees. Read ebooks.” The images were published on LED billboards and digital media, but never shown for printed media.

Credits:
Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013

Every book is a tragedy for trees. Read ebooks. 6
Every book is a tragedy for trees. Read ebooks. 7

Every book is a tragedy for trees. Read ebooks. 5

Every book is a tragedy for trees. Read ebooks.

Every book is a tragedy for trees. Read ebooks. 4

Images ©  BBH, Shanghai

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