Are you going to Quit Smoking?

What are you giving up? (3)
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Advertising agency Iris has created a print campaign for Stivoro to encourage people to quit smoking. Each poster includes 6,000 to 7,500 cigarettes that is an estimate of a year’s supply of tobacco, and with all that money spent on a bad habit, why not buy something else? Iris provides some examples such as buying a motorcycle, a lot of clothing and shoes, or a ticket to travel around the world.

Credits
Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Tom Ormes, Axel van Weel
Producer: Andrea Porcelli

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Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

What are you giving up? (2) What are you giving up? (4) What are you giving up? (1) What are you giving up? (5) What are you giving up? (6)
Images © Stivoro

Link via Designboom and I Believe in Advertising

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Adriana (aka The Tattoo Journalist) is a Webby Award-winning designer, editor of Scene360, and author of this book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated much time to documenting tattooists' lives and work. She also contributes to Tattoo Kulture, Inked, TattooLife, and other publications. Follow the author @ Instagram and view more articles.