See From Any Distance

varilux_03

This is an advertising print campaign for Varilux‘s multifocal lens, designed by Brazilian studio Publicis.

Credits:
Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung

Art Director: Antonio Correa
Copywriter: Gustavo Alves
Illustrator: Antonio Correa
Published: April 2011

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Posters © Varilux

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Adriana de Barros

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Adriana is the Webby-winning designer and editor-in-chief of Scene360 magazine. She's created successful projects over the course of 20 years in the fields of art, design, fashion and web. Currently dividing her time between Lisbon and San Francisco. Follow the author @ Instagram , Twitter, Facebook and view more articles.