See From Any Distance

varilux_03

This is an advertising print campaign for Varilux‘s multifocal lens, designed by Brazilian studio Publicis.

Credits:
Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung

Art Director: Antonio Correa
Copywriter: Gustavo Alves
Illustrator: Antonio Correa
Published: April 2011

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Posters © Varilux

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Adriana de Barros

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Adriana is the Webby Award–winning designer and editor of Scene360 and Tat'oo magazine. Acquring 20 years of writing experience in fine arts, Adriana has dedicated her current energy to documenting the lives and work of tattooists. Published on Inked, Skin Deep, Tattoo Life, and other magazines. Follow the author @ Instagram Facebook and view more articles.