Smart Poster Designs for IBM

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IBM’s “Smarter Planet” print campaign was designed by Ogilvy.

Credits:
Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O’Hare
Client Account Director: Suzanne Assaf

Scene360 Shop
Scene360 Merch

Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

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Posters © IBM

Link via I Believe in Advertising and Ads of the World

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Adriana (aka The Tattoo Journalist) is a Webby Award-winning designer, editor of Scene360, and author of this book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated much time to documenting tattooists' lives and work. She also contributes to Tattoo Kulture, Inked, TattooLife, and other publications. Follow the author @ Instagram and view more articles.