Smart Poster Designs for IBM

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Preorder Tatoo book by Scene360

IBM’s “Smarter Planet” print campaign was designed by Ogilvy.

Credits:
Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O’Hare
Client Account Director: Suzanne Assaf

Tatoo book
Tatoo book

Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

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Posters © IBM

Link via I Believe in Advertising and Ads of the World
Adriana de Barros

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Adriana is the Webby Award–winning designer, editor of Scene360 magazine and author of "Tat'oo" book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated her time to documenting the lives and work of tattooists. Published also on Inked, Skin Deep, Tattoo Life and more. Follow the author @ Instagram and view more articles.