Smart Poster Designs for IBM

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IBM’s “Smarter Planet” print campaign was designed by Ogilvy.

Credits:
Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O’Hare
Client Account Director: Suzanne Assaf

Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

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Posters © IBM

Link via I Believe in Advertising and Ads of the World
Adriana de Barros

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Adriana is the Webby Award–winning designer and editor of Scene360 and Tat'oo magazine. Acquring 20 years of writing experience in fine arts, Adriana has dedicated her current energy to documenting the lives and work of tattooists. Published on Inked, Skin Deep, Tattoo Life, and other magazines. Follow the author @ Instagram Facebook and view more articles.