Smart Poster Designs for IBM

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IBM’s “Smarter Planet” print campaign was designed by Ogilvy.

Credits:
Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O’Hare
Client Account Director: Suzanne Assaf

Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

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Posters © IBM

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Adriana de Barros

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Adriana is the Webby-winning designer and editor-in-chief of Scene360 magazine. She's created successful projects over the course of 20 years in the fields of art, design, fashion and web. Currently, dividing her time between the West Coast of Portugal and the United States. Follow the author @ Instagram Facebook and view more articles.