“Bias of Thought” is an intriguing shelf design by John Leung of ClarkeHopkinsClarke Architects.
Notes about this product design by ClarkeHopkinsClarke:
Thoughts are biased. When ideas are passed from one person to another, due to the transfiguration of the communication process and the frame of mind of the receiver, they are always perceived with bias.
Inspired by the famous 2D drawing of the optical illusive bookshelf, a 3D structure is translated and the “Bias of Thought” bookshelf is formed. It can be used for shelving books and iPads as well as hanging magazines. Visually, the optical illusion serves as a reminder that, whenever one picks up a medium, ideas can be misinterpreted when passed from one end to the other.