Optical Illusion Bookshelf

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“Bias of Thought” is an intriguing shelf design by John Leung of ClarkeHopkinsClarke Architects.

Notes about this product design by ClarkeHopkinsClarke:

Thoughts are biased. When ideas are passed from one person to another, due to the transfiguration of the communication process and the frame of mind of the receiver, they are always perceived with bias.

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Tatoo book

Inspired by the famous 2D drawing of the optical illusive bookshelf, a 3D structure is translated and the “Bias of Thought” bookshelf is formed. It can be used for shelving books and iPads as well as hanging magazines. Visually, the optical illusion serves as a reminder that, whenever one picks up a medium, ideas can be misinterpreted when passed from one end to the other.

Photos © ClarkeHopkinsClarke

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Adriana de Barros

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Adriana is the Webby Award–winning designer, editor of Scene360 magazine and author of "Tat'oo" book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated her time to documenting the lives and work of tattooists. Published also on Inked, Skin Deep, Tattoo Life and more. Follow the author @ Instagram and view more articles.

March 7, 2011 Design Illusion