Optical Illusion Bookshelf

“Bias of Thought” is an intriguing shelf design by John Leung of ClarkeHopkinsClarke Architects.

Notes about this product design by ClarkeHopkinsClarke:

Thoughts are biased. When ideas are passed from one person to another, due to the transfiguration of the communication process and the frame of mind of the receiver, they are always perceived with bias.

Inspired by the famous 2D drawing of the optical illusive bookshelf, a 3D structure is translated and the “Bias of Thought” bookshelf is formed. It can be used for shelving books and iPads as well as hanging magazines. Visually, the optical illusion serves as a reminder that, whenever one picks up a medium, ideas can be misinterpreted when passed from one end to the other.

Photos © ClarkeHopkinsClarke

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Adriana de Barros

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Adriana is the Webby-winning designer and editor-in-chief of Scene360 magazine. She's created successful projects over the course of 20 years in the fields of art, design, fashion and web. Currently dividing her time between Lisbon and San Francisco. Follow the author @ Instagram Facebook and view more articles.

March 7, 2011 Design Illusion