Optical Illusion Bookshelf

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“Bias of Thought” is an intriguing shelf design by John Leung of ClarkeHopkinsClarke Architects.

Notes about this product design by ClarkeHopkinsClarke:

Thoughts are biased. When ideas are passed from one person to another, due to the transfiguration of the communication process and the frame of mind of the receiver, they are always perceived with bias.

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Tatoo book

Inspired by the famous 2D drawing of the optical illusive bookshelf, a 3D structure is translated and the “Bias of Thought” bookshelf is formed. It can be used for shelving books and iPads as well as hanging magazines. Visually, the optical illusion serves as a reminder that, whenever one picks up a medium, ideas can be misinterpreted when passed from one end to the other.

Photos © ClarkeHopkinsClarke

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Adriana (aka The Tattoo Journalist) is a Webby Award-winning designer, editor of Scene360, and author of this book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated much time to documenting tattooists' lives and work. She also contributes to Tattoo Kulture, Inked, TattooLife, and other publications. Follow the author @ Instagram and view more articles.

March 7, 2011 Design Illusion