Inspirational Smiles

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An advertising campaign that uses Happydent chiclets to form portraits of Gandhi, Mother Teresa and Mandela. The posters were designed by McCann Erickson (India).

Credits:

Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Anil Thomas

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Art Director: Prem Shankar
Copywriter: Nikhil Narayanan
Copywriter: Suzanna Kurian
Art Directors: Suresh PV, Hari Prasad, Abhilash Divakar
Photographer: N Sugathan

happydent_03 happydent_02 happydent_01 
Link via I Believe in Advertising
Adriana de Barros

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Adriana is the Webby Award-winning designer, editor of Scene360 magazine, and author of "Tat'oo" book. Acquiring 20 years of writing experience in fine arts, Adriana has dedicated her time to documenting tattooists' lives and work and publishing on Inked, Skin Deep, Tattoo Life, and more. Follow the author @ Instagram and view more articles.

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