This year, EIZO (medical imaging and radiograph service) is giving out unique x-ray pin-up calendars to their clients (many of which are doctors). The goal of the project is to break free of taboo, i.e. showing the traditional, sexy pin-up in all its glory and details.
Credits:
Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte
Illustrator/CGI: Carsten Mainz
Copywriter: Reinhard Henke
Link via Sweet Station
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