I didn’t start off liking online social networking, because it seemed somewhat superficial. I.e. I wasn’t interested in knowing where Mr. X is going to drink coffee, or which carpet the neighbor’s dog peed on. But I soon realized there was more to networking…
If Facebook is one of the Top 10 websites on the Internet, obviously you will find many of your current readers there, and million of others who have never seen your website, but imagine if they stumble on your page and like it! Now it should be clear why you should have a Facebook page. As a result, I have grown to like networking because it allowed me to get to know Scene 360 readers, and I also get a sense of which posts they like, and don’t like. And I am able to improve the quality of the content by understanding the audience.
In this tutorial, I will be sharing five tips that have been successfully used on Scene 360’s Facebook page, so that you can improve your own page.
1. Cover Image: Update every Month
People get tired of everything nowadays, and to keep your Facebook page fresh, you should consider updating the cover and/or thumbnail image at least once a month. Try to find images that relate to your website’s content—preferably pictures that are in landscape (horizontal) view. Select images that you think will captivate your readers. Something contemporary, fun, and maybe even a bit mysterious. If the photo isn’t yours, please credit it (e.g. Photo © CopyrightHolderName). It may even require contacting the copyright holder to ask for permission to republish it.
In addition, your website logo should be placed somewhere on the Cover or Profile picture. Branding is always important in all of your social networking pages.
2. About Your Website: Add a Description and URL
Log into Facebook and click on links: Edit Page > Update Info
In the “About/Short Description” section, type in a summarized text about your website. If it is art related, mention it, if it is within a different field, then address which one. If you prefer adding a unique point of view or what makes your site special, you can add that instead.
Also, place your website URL (e.g. http://yoursitename.com/) at the end of the description. It seems like an obvious addition, but many bloggers forget to add it, and for those who remember to, they still forget to place the http:// which results in a non-clickable link.
3. Uploading Post Images: Bigger is Better
A common way to share an article on Facebook’s Timeline is by clicking on the famous “Like” button. The post will end up looking like this:
It may be easier to share news this way, but you won’t get the best results from your audience. Larger pictures get better results than smaller ones, because humans are visual creatures. To add a big image, you will need to manually upload it via the Photo/Video link (see below). I recommend uploading at 400px width and up. Once the image is uploaded, then copy-and-paste a short description and add the article’s URL.
A bonus tip is to use the “highlight” feature for only some of your popular or special articles. All you have to do is select the star icon on top-right corner of the post (see below), and it will make your picture full-width on the Timeline.
Keep in mind that the “highlight” feature will display a horizontal image, and if you upload a vertical one, much of it will be off-screen. Try to select images that work in landscape view.
4. Sharing Articles: Keep it Short and Simple
By adding a long description to your post much of it will be hidden, and a “See More” link will appear for the user to click on to continue reading. Since Facebook has a word limit, it is best to publish a short description of your post with the URL. You can view examples below, images have not been included, but please add them.
5. Scheduling Posts: Look for High Traffic Hours
I have used a number of web analytic services over the years from Stat Counter to Google Analytics. This year, I began using Clicky because it is easy to access information. One the features that I like is: it shows the number of traffic per hour, which gives me a line chart of the whole day on the website (see below).
Choose a reliable stat service that shows the highs and lows of your traffic, and based on it, publish posts at specific hours in the day to see which get the best results. For me, the best hour in the day is when the traffic begins to rise like 2 PM Portugal time, and/or later. Since Scene 360’s traffic is mainly from North America (2 PM for me is 8 AM in New York City), the web will maintain busy from morning to night. Scheduling your posts at the right hours is essential for your main website, as it is for launching news on your Facebook Timeline.